Which Social Network is Best

Which Social Network is Best?
When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages.
To cover just a few, you have:
* Facebook
* Twitter
* Google+
* Tumblr
* LinkedIn
* Instagram
* Pinterest
And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include:
* Reddit
* Snapchat
* Periscope
* Forums
* YouTube
* Vine
So yeah, there’s a lot to choose from here… How do you know where to begin?
Of course, you should be on all social media if possible and the expression you will often hear used in this regard is ‘be everywhere’. But if you had to choose just one social network… which would it be?
Defining Your Goals and Understanding Your Audience
If you look at this in terms of pure numbers, then the answer becomes very simple. Facebook is the biggest social network and as such this is the one you should be on if you want the opportunity to potentially reach the biggest number of people.
But as any marketer should know, numbers aren’t really what’s important. What’s important is targeted numbers. In other words, who are you trying to reach?
And then there are those other factors like ‘susceptibility’ – is now the right time to reach that user? And are you reaching them in the correct way?
To answer these questions you need to define who your target audience is and how best to reach them.
For instance, did you know that Pinterest is the social media site with the biggest proportion of female users? What’s more, it lends itself particularly well to creative topics and to aesthetic and visual subjects.
So in other words, if you have a bakery shop, then you might well find that Pinterest is the right place for you. For a B2B company selling business insurance though, you’re likely not going to have as much luck on Pinterest (how do you make this visual and artistic?). There are ways, but it’s not going to be as easy and there isn’t as much potential here.
So to find your best social network, you need to ask yourself where your audience is going to be and what the best way to communicate what you’re offering is. If you can answer these two questions then you can find your ‘route to market’.

Using Social Networks to Drive Traffic to Your Offers

Using Social Networks to Drive Traffic to Your Offers
If you have a landing page or a squeeze page that is selling a product or collecting leads, then your business model will be simple: send as many people there as possible.
The more people you can send to the page you just constructed – the page that has been constructed especially to convert visitors into buyers – the greater your turnover and your profit will be.
Social media is a perfect tool for doing this but you need to use it correctly. Here’s how…
Facebook CPA
One particularly useful tool for driving visitors to an offer is the option on Facebook to use CPA advertising. For those who are unfamiliar, CPA is a type of PPC advertising with a twist – you only pay when someone actually takes action. There are many different ‘actions’ you can set up to this effect, but the one we’re interested in in this case is the ‘redeem voucher’ offer.
Essentially, you can create an offer and promote it through Facebook and then only get charged when someone actually clicks through and takes advantage of the discount you’re offering. This is very much the perfect scenario for everyone involved. You will impress your followers by offering a discount specifically to them while the same time only paying when they buy. This is a guaranteed ROI!
YouTube
Don’t be afraid to use video to promote your special offers. In a video you can demonstrate the product you are pedalling and this in turn allows you to show it off in much greater detail, while at the same time using your personality combined with music and other features to really get people interested and to ensure they can’t take their eyes off the screen. Video has the potential to be far more engaging and persuasive as compared with pretty much any other medium!
Events and Promotions
Social networks give you the advantage of having a real life network to leverage. When used correctly, this can potentially allow a link, product or anything else to go viral.
So for instance, you could run a promotion offering to give a big discount if you get X number of likes. Similarly, you can run competitions, or you can provide discounts for people who refer a friend. This way, your initial post can be seen by many more people and at the same time, you can increase engagement.

Using Reddit to Drive Visitors to Your Site

Using Reddit to Drive Visitors to Your Site
Reddit is a social bookmarking site that operates something like a cross between a forum and a social media site. As with either of those, it allows you to create your own profile and then share posts from around the web. And like a social media site, it lets you choose which content you want to see on the homepage when you log on.
Unlike social media sites however, Reddit is not about updating people on what you’ve had for lunch but rather provides a series of smaller communities (called ‘Sub Reddits’) for discussing a range of different topics. There are Sub Reddits on almost everything from Gaming, to Sonic the Hedgehog, to Fitness, to Agoraphobia. If it’s a niche that exists, there’s probably a Reddit for it. And if there’s not? You can quickly and easily create one.
Within those Sub Reddits, users can then post comments or links which will then get upvoted or downvoted, affecting their prominence and visibility both on the homepage for subscribed users and on the Sub Reddit main page itself. This is ‘social curation’ and it’s a great way to find the most interesting content in your niche.
The Benefits of Reddit
Right away, this provides an obvious and immediate opportunity for marketers looking to promote their content online. Posting in a Sub Reddit and getting enough upvotes can mean instant access to a huge audience of targeted users and potentially thousands or even millions of views overnight.
And there are more uses for Reddit besides this too. For instance, you can use Reddit as a great way to find trending content you can share to your own social media accounts. This makes it very similar to using something like BuzzSumo – but free.
Finally, Reddit offers you a forum to discuss with the community. If you’re creating a product, then Reddit is an excellent place to conduct research from a very enthusiastic audience.
How to Succeed
But there’s a downside to Reddit too – that being that the audience is very cynical and can be very brutal in their treatment of promotional content. If you want to share links without them being down-voted and picked apart, then you need to ensure that you’re only linking to very high quality work and you also need to ensure that you spend your time building your reputation in the community. You have been warned!