Tips for Finding Relevant Interviewees for Your Podcast

Tips for Finding Relevant Interviewees for Your Podcast

If you decide you would like to invite guests to be interviewed on your podcast, there are a number of ways to find people connected with your topic or niche who will be able to deliver the kind of relevant information that your audience will be eager for.

1. People you know

Start with people you already know. Ask them if they would like to participate. They should be able to talk about the niche in an intelligent way. Even ask people you don’t agree with. It could make for a very lively podcast.

People to ask might include friends, family, colleagues, mentors and so on.

2. People in your niche you would like to connect with

Create a form letter you can email to people you would like to connect with, inviting them on your podcast to talk about X topic, or to suggest one of their own they would like to discuss. You could interview them, or just give them a guest spot to talk about whatever they wish.

3. Your audience

Invite members of your audience who have something to say about your niche to join in. You could interview them, talk about things beginners need to know and what sort of questions they have, and so on. Get them to interview YOU and pick your brain, and see how much great content you can create together.

4. Ask the people you interview

If the interview goes well, ask them if they know other people who might be interested in being interviewed as well. Chances are they know some top people who would be great to have on.

5. Connect with authors in your niche

Check out the top authors in your niche, especially if they have published a book recently. Chances are they will be eager to talk about it.

6. People who sell products in your niche

If you are running a podcast, chances are it is because you wish to sell more products related to your niche - either as an affiliate marketer earning a commission, or as a product creator yourself who wants to make as much money as they can out of the products and services you offer to your niche audience.

That being the case, you will either have people or companies you work with, or competitors or partners in your niche. If you are an affiliate, ask the person or company you are selling for.

You don’t need to invite a direct competitor, but if someone offers complementary products to your line, there’s no reason why you couldn’t invite them to come talk about their work. You might even be able to forge a joint partnership deal, leading listeners to a particular sales page and then splitting the profits from any sales made through that page.

Make sure the podcast isn’t all about selling, though. Be sure to offer real value that will help describe a common problem in your niche, offer solutions and then connect with the solution you are trying to sell.

7. Forums and social media

See who are the most passionate participants and invite them.

8. People in the news

Check Google News for stories related to your niche.

9. Magazines

See who is making headlines and whether or not they would be willing to chat with you.

These are just a few of the ways you can find relevant interviewees. Put the needs of your audience first and then see how many great guests you can come up with.

Podcasting Tools You Can’t Do Without

Podcasting Tools You Can't Do Without

If you are thinking about starting your own podcast in order to market your business, there are several essential podcasting tools you can’t do without. Let’s look at the most important first, down to "nice to have if you can".

1. A high-quality microphone

You can usually buy a good mic for less than $100 on Amazon. Some prefer headset microphones, while others like a desktop microphone such as the ones you would see in radio stations. The best type of microphone is a USB one that plugs into your computer, because it assures high-quality sound without the need for any special audio interface.

2. Podcast cover art

People will judge a book by its cover, and therefore a podcast too. You can list your podcasting in online stores and directories. Your cover art will also often be visible in aggregator windows. Each site will have a certain size image is required.

Get a pro to design it based on your logo, website color scheme, and/or niche that the podcast is going to be about. You can find talented artists on Fiverr.com, who will charge $5 and up for their work. Look at their star ratings and reviews before choosing one.

The current requirements are:
iTunes Podcast - 1400×1400 at 300 dpi
iPhone Display – 160 dpi
iPhone App Image requirement – 512×512 pixels at 160 dpi
iPad Display – 132 dpi

3. Podcast file hosting

Your files will be big, and even more importantly, they will be erratic unless you host time in a location where they will download smoothly or be played live online without lags or jumps in the sound. The best choice for unlimited uploading and sharing of your podcasts, and giving a great listener experience, is SoundCloud.

4. RSS feed reader embedded at your site

Once you’ve uploaded the files to SoundCloud, enable your visitors to listen to them using some form of reader or widget. Once you upload your content to SoundCloud, you will see an embed code for each track, and for the channel.

5. An audio editing program

The main program used is a free open source one called Audacity. It will help you edit out any mistakes you make when recording and also enable you to add music at the start and end of the podcast and more. Record your show in Audacity, clean up the file and you are ready to publish.

6. Free theme music

You can get free theme music for the start and end of your podcast from royalty-free music sites such as http://freemusicarchive.org.

7. A great title for your channel

Create a title that makes it clear what the podcast is going to be about, and which also generates excitement in your niche audience to listen to it.

8. Teaser copy for your channel

Your teaser copy should also entice your target audience, telling them what to expect from the channel.

9. A title for each podcast (track)

Some people just number their podcasts, but this is missing out on the chance to offer a descriptive, keyworded title that will show up if someone searches SoundCloud or the iTunes store for a particular topic.
If you are talking about three different items in your hour-long podcast, incorporate all three words into the title in some way.

10. Teaser copy for each podcast

You should write enticing copy for each podcast as well, using keywords and making it clear what topics are going to be discussed. Make it sound exciting - something they would not want to miss.

11. Express Scribe Transcript Software

Either offer your script online to gather search engine attention, or (if you have interviewed someone, for example) use transcription software. Express Scribe http://www.nch.com.au/scribe/ has a free and paid pro version. Post the transcript under the track for each podcast you create.

Starting your own podcast does not have to cost a lot, but it does require some organization to make it look professional and worth listening to.

Podcasting Basics for Beginners

Podcasting Basics for Beginners

Podcasting is the relay of information through audio. Rather than read an article or watch a video, your target audience will listen to your pre-recorded "internet radio show" as you provide content on topics of interest to them.

Once your podcast is recorded, it can be broadcast to a wider audience in a number of ways. It can be listed in directories so it can be discovered and listened to. It can also be broadcast to other websites and listened to anytime, anywhere, by people who subscribe to your podcast.

Podcasts are available via a service known as RSS (Real Simple Syndication). When they subscribe to your podcast, they will receive the latest files right in their RSS feed reader. Other websites in your niche can also embed your feed into their site so their audience can listen to it too.

Understanding Podcasting Terminology

It is important to understand key podcast terms if you wish to create a podcast of your own.

* Podcast - A series of recording audio programs, usually published on a regular schedule, such as once a week.

* Podcatcher - Software which detects each new podcast you publish and delivers it to your subscribers.

* RSS (Real Simple Syndication)- A way to share files with your target audience, or allow others to publish your content, or syndicate it, at their site.

* Aggregator - An aggregator, or RSS aggregator, collects RSS feeds. It will deliver podcasts and other contents you subscribe to. Feedly and Feedbin would be two good examples of RSS aggregators.

* Channel - A series of podcasts. Think of it as a radio station that can be listened to any time by people who subscribe to your channel.

* Enclosure - The file for the podcast. It is enclosed in a reader in order to be listened to.

* Metadata - The most important information about the podcast, so it can be discovered by readers and search engines. It will usually include title, recording artist, file format and so on.

* ID3 - ID3 is a metadata specification that allows information to be added to MP3 files. Commonly, items like track title, artist, album and track number are placed within ID3 "tags" that identify the type of data. It helps your podcast get discovered in locations like iTunes.

* iPod - The popular digital audio player from Apple. The word "podcast" comes from the combination of the words "iPod" and "broadcast".

* Juice - Juice is a free program that automatically downloads new shows when they become available, and synchronizes them with your iPod or other digital audio player. Formerly known as "iPodder".

* Item - A single show in your podcasting channel. It should be metatagged, preferably with ID3 tags.

* iTunes - iTunes is Apple's multimedia store and software, which will allow you to buy, or access or subscribe for free, a range of content such as music, videos, TV shows and podcasts. It links to a directory of podcasts and acts as a podcatcher by allowing users to subscribe to podcasts and delivering them to their iPod or other player.

When you upload your content on iTunes, metatags for it will be created, making it discoverable to those interested in your topic or niche.

* MP3 - MP3 (MPEG-1 Audio Layer-3) is the standard format for podcast files. The format compresses the data into a very small file while still maintaining sound quality.

Now that we've covered the basics about podcasting, it might be time to think about adding a podcast to your marketing mix.