Which Social Network is Best

Which Social Network is Best?
When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages.
To cover just a few, you have:
* Facebook
* Twitter
* Google+
* Tumblr
* LinkedIn
* Instagram
* Pinterest
And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include:
* Reddit
* Snapchat
* Periscope
* Forums
* YouTube
* Vine
So yeah, there’s a lot to choose from here… How do you know where to begin?
Of course, you should be on all social media if possible and the expression you will often hear used in this regard is ‘be everywhere’. But if you had to choose just one social network… which would it be?
Defining Your Goals and Understanding Your Audience
If you look at this in terms of pure numbers, then the answer becomes very simple. Facebook is the biggest social network and as such this is the one you should be on if you want the opportunity to potentially reach the biggest number of people.
But as any marketer should know, numbers aren’t really what’s important. What’s important is targeted numbers. In other words, who are you trying to reach?
And then there are those other factors like ‘susceptibility’ – is now the right time to reach that user? And are you reaching them in the correct way?
To answer these questions you need to define who your target audience is and how best to reach them.
For instance, did you know that Pinterest is the social media site with the biggest proportion of female users? What’s more, it lends itself particularly well to creative topics and to aesthetic and visual subjects.
So in other words, if you have a bakery shop, then you might well find that Pinterest is the right place for you. For a B2B company selling business insurance though, you’re likely not going to have as much luck on Pinterest (how do you make this visual and artistic?). There are ways, but it’s not going to be as easy and there isn’t as much potential here.
So to find your best social network, you need to ask yourself where your audience is going to be and what the best way to communicate what you’re offering is. If you can answer these two questions then you can find your ‘route to market’.

Using Social Networks to Drive Traffic to Your Offers

Using Social Networks to Drive Traffic to Your Offers
If you have a landing page or a squeeze page that is selling a product or collecting leads, then your business model will be simple: send as many people there as possible.
The more people you can send to the page you just constructed – the page that has been constructed especially to convert visitors into buyers – the greater your turnover and your profit will be.
Social media is a perfect tool for doing this but you need to use it correctly. Here’s how…
Facebook CPA
One particularly useful tool for driving visitors to an offer is the option on Facebook to use CPA advertising. For those who are unfamiliar, CPA is a type of PPC advertising with a twist – you only pay when someone actually takes action. There are many different ‘actions’ you can set up to this effect, but the one we’re interested in in this case is the ‘redeem voucher’ offer.
Essentially, you can create an offer and promote it through Facebook and then only get charged when someone actually clicks through and takes advantage of the discount you’re offering. This is very much the perfect scenario for everyone involved. You will impress your followers by offering a discount specifically to them while the same time only paying when they buy. This is a guaranteed ROI!
YouTube
Don’t be afraid to use video to promote your special offers. In a video you can demonstrate the product you are pedalling and this in turn allows you to show it off in much greater detail, while at the same time using your personality combined with music and other features to really get people interested and to ensure they can’t take their eyes off the screen. Video has the potential to be far more engaging and persuasive as compared with pretty much any other medium!
Events and Promotions
Social networks give you the advantage of having a real life network to leverage. When used correctly, this can potentially allow a link, product or anything else to go viral.
So for instance, you could run a promotion offering to give a big discount if you get X number of likes. Similarly, you can run competitions, or you can provide discounts for people who refer a friend. This way, your initial post can be seen by many more people and at the same time, you can increase engagement.

How to Create Awesome Video Content for Your Content Marketing

 

Content marketing does not just mean writing lots of blog posts. It can mean that sure, but what is just as powerful is video content.

In fact, video has a number of advantages over written content. Sure, it is less SEO-friendly and it does require a greater commitment from the viewer (they need to be able to have their sound on for starters). But at the same time,
video allows you to portray your personality, principles and expertise much more efficiently and quickly. Video is also inherently more engaging and a great way to show your professionalism. If your video has high production values, then this suggests a certain level of authority for you to have been able to create that video in the first place.

With all that in mind, just how do you go about adding great video content to your site? Here are some important tips…

The Quality

To start with, you need to make sure you have the right equipment. It is possible to film with a phone but this will often have difficulties with autofocus. Better is to choose a DSLR or a mirrorless camera and ideally one with a flip screen so that you can see yourself talking and check you’re in shot.

Just as important as the camera is the brightness. Make sure that your image is bright and clear and consider investing in studio lighting equipment such as a softbox. Positioning yourself by a window can also work well.

This will make your footage much clearer which is crucial to ensure that your audience doesn’t need to squint and lean in too close to the screen!
Also important is sound quality. If your sound is muffled, then this will seriously hurt the professionalism of your videos. Solve this issue by speaking into a lapel mic or maybe a free-standing microphone such as the Blue Yeti Snowball.

Think as well about the other hallmarks of a high quality production. For instance, you should make sure to speak slowly and clearly yourself and to be well-presented. You should also think about your backdrop. If you’re in front of your chest of drawers with your boxes hanging out then that won’t look good!

Editing

Once you’ve done this, you can then synchronize your video and your audio in a piece of editing software like Adobe Premiere. You should then try introducing a few cuts and edits to keep the flow going and to keep the audience entertaining. Try switching to still images and footage from other things when you can in order to prevent the video from being unstimulating.

This is also where you can add a subtle backing track and importantly a logo in the top or bottom corner. You can also add an introduction (look for someone who can make you one on Fiverr) and maybe ‘bottom thirds’ to introduce people and concepts as they appear on the screen.
These small touches can all add up to create something that is very professional looking and that should really get the right reaction!