Combining Email Marketing with Other Types of Marketing

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Advertise, Do not Spam

Advertise, Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers. This can be extremely damaging to profit margins for the business owners. This article will take a look at a few basic Internet marketing strategies such as banner ads, email campaign and message board posts and describe how each can quickly cross the line from cleaver advertising to spam.

Banner ads are one of the most popular strategies which accompany an Internet marketing plan. These ads are usually ads which appear at the top of websites and span the width of the website. It is from this appearance that they earned the name banner ads but actually banner ads can refer to ads of a variety of different sizes and shapes which appear in an array of different locations on a website. In many cases the business owner purchases advertising space on these websites but the banner ad may also be placed as part of an exchange or an affiliate marketing campaign. Banner ad exchanges are situations in which one business owner posts a banner ad on his website in exchange for another business owner posting his banner ad on the other website. These agreements may be made individually between business owners with complementary businesses or as part of exchanges facilitated by a third party. In the case of affiliate marketing, an affiliate posts and advertisement for your business in exchange for compensation when the banner ad produces a desired effect such as generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead.

Now that you understand what banner ads are, it is also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam. Internet users who feel as though your banner ads are everywhere they turn will not likely take your business seriously and are not likely to purchase products or services from you as a result of your banner ads.

Email campaigns can also be very useful tools in the industry of Internet marketing. These campaigns may involve sending periodic e-newsletters filled with information as well as advertisements, short, informative email courses or emails offering discounts on products and services. Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy. Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful. However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner and using these addresses to send out mass emails will likely always be considered to be spam.

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a specific niche, it is worthwhile to join message boards and online forums related to your industry of choice. Here you will find a large population of Internet users who may have an interest in your products. You might consider including a link to your business in your signature or posting the link when it is applicable to the conversation. However, care should be taken to carefully review the message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing. Conversely, replying to every message with a link to your website when it is not relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.

Anti-Aging Skin Care Explained: Your Easy Guide

 

Anti-Aging Skin Care Explained: Your Easy Guide

Our skin is one of the most obvious indicators of our age, and if you ask someone to predict how old you are it’s your skin that they’ll look to to make their estimate. For this reason, anti-aging skin care is one of the surest ways to look younger and healthier to make sure that there are no awkward moments when someone mistakes your sister for your daughter or your granddad for your brother…

Using the correct techniques, it’s possible to cut up to 25 years off your appearance, maybe more, and not only look better but feel better too.
Read on and let’s enlighten you…

Diet

The first facet of anti-aging skin care is our diet, and the more healthily we eat, the smoother and healthier our skin will be. This stands to reason, when you consider that it’s our food that provides our body with the building blocks required to make look after our skin and every other tissue and muscle in the body. You literally are what you eat, and if you want healthy skin you need a healthy diet.

When thinking specifically about anti-aging skin care, there are three main things we need in our diet – antioxidants, vitamins and moisture. First of all, the anti-oxidants, found in foods such as citrus fruits and fish, will help protect our skin cells (and every other cell) from oxidization and attack from free radicals.

This will mean that the skin cells come
under less fire and so appear healthier. At the same time this will help protect the skin and other cells against cancer by lowering the chance of the DNA behind the cell walls being damaged or mutated.
Vitamins meanwhile, particularly vitamin A and E, are used in rebuilding the skin and are a great way to encourage the body to heal both scars and wrinkles.

Essential fatty acids meanwhile will provide your skin with oil to keep it subtle and prevent it becoming dry and flaky. Omega 3 fatty acid will act as both as an anti-inflammatory agent and a source of antioxidants, while a multivitamin tablet will provide the rest.

Lifestyle

Anti-aging skin care is also about lifestyle, and how we treat our bodies will be reflected in the appearance of our skin. While soaking up the sun will help us to look bronzed and healthy in the short run, over time it will lead to damaged skin cells which will create more wrinkles in our old age. Similarly, it’s important that we make sure we get lots of sleep.

One of the reasons for this is that our sleep is when our body repairs damage done to our bodies throughout the day and so can rejuvenate our skin that way. One of the ways in which this works is through the release of growth hormone, or HGH, which is a hormone that encourages anabolism in the body making it repair wounds, rebuild muscle, replace damaged cells and encourage growth in the muscles and bones (though the bones stop growing after puberty when the ‘growth plates’ will seal off). As well as sleep, another way to encourage the natural production of growth hormone (synthetic growth hormone is used a lot by bodybuilders and celebrities, but is unfortunately illegal in most states and countries and very expensive in those that it is not) is to exercise and to take hot showers, both of which will trigger an anabolic cycle.

Skin Care Products

Then the most obvious aspect of anti-aging skin care – the use of anti-aging cream and products. These will work in multiple ways, both protecting your skin from outside attack from UV rays and environmental factors, and providing your skin with important nutrients.

You should make sure that you follow a routine and apply your face creams in the morning and in the night before bed. This routine should begin with an exfoliating cream or face wash which will remove dead skin cells (that can otherwise interfere with the mechanisms of the moisturizing creams and nutrients).

This also makes you look younger by evening out your skin tone.
After this you should then use a protective cream such as Protect and Perfect from No 7, which will protect your skin from UV rays. Finally, a rejuvenating moisturizer should be applied which should contain vitamins A and E – both of which we have already seen are vital in skin