Content Marketing / 5 posts found

Using Social Networks to Drive Traffic to Your Offers

by James Earl Dickens
Using Social Networks to Drive Traffic to Your Offers If you have a landing page or a squeeze page that is selling a product or collecting leads, then your business model will be simple: send as many people there as possible. The more people you can send to the page you just constructed – the page that has been constructed especially to convert visitors into buyers – the greater your turnover and your profit will be. Social media is a perfect tool for doing this but you need to use it correctly. Here’s how… Facebook CPA One particularly useful tool […]

How to Create Awesome Video Content for Your Content Marketing

by James Earl Dickens
  Content marketing does not just mean writing lots of blog posts. It can mean that sure, but what is just as powerful is video content. In fact, video has a number of advantages over written content. Sure, it is less SEO-friendly and it does require a greater commitment from the viewer (they need to be able to have their sound on for starters). But at the same time, video allows you to portray your personality, principles and expertise much more efficiently and quickly. Video is also inherently more engaging and a great way to show your professionalism. If your […]

Top Tools for Automating and Accelerating Your Social Media

by James Earl Dickens
Top Tools for Automating and Accelerating Your Social Media Marketing Campaign Social media marketing can take a lot of time and effort. Especially when you recognize the sheer number of different social sites out there and the importance of treating each one differently. Thankfully though, there are also a number of tools out there that can save you time and that can even automate some aspects of the process. None of these tools are completely essential to succeed on social networks but any of them can help you to get better results from less work and as such should certainly […]

Mapping Out Your Social Networking Goals

by James Earl Dickens
Mapping Out Your Social Networking Goals When setting out to achieve anything as a marketer, it is always important to have some set goals. These will not only point you in the right direction but will also outline your trajectory allowing you to look at the small steps you need to take to get where you need to be. What’s more, they also allow you to measure your progress and to see what’s working and what isn’t. So how do you go about setting goals as a social media marketer? Let’s break it down… Numbers One of the simplest and […]

How to Take Amazing Photos for Instagram as a Digital Marketer

by James Earl Dickens
How to Take Amazing Photos for Instagram as a Digital Marketer Instagram has recently grown to become even larger than Twitter. This clearly indicates what an amazing opportunity the site represents for marketers, particularly those with something very physical to sell. But still you’ll find that a lot of businesses are reluctant to invest much time or money into the site. Why is that? Often it comes down to confusion over what type of content they should be creating and what type of content does well on the site. How to Take Great Photos Apart from anything else, success on […]