Using Social Networks to Drive Traffic to Your Offers

Using Social Networks to Drive Traffic to Your Offers
If you have a landing page or a squeeze page that is selling a product or collecting leads, then your business model will be simple: send as many people there as possible.
The more people you can send to the page you just constructed – the page that has been constructed especially to convert visitors into buyers – the greater your turnover and your profit will be.
Social media is a perfect tool for doing this but you need to use it correctly. Here’s how…
Facebook CPA
One particularly useful tool for driving visitors to an offer is the option on Facebook to use CPA advertising. For those who are unfamiliar, CPA is a type of PPC advertising with a twist – you only pay when someone actually takes action. There are many different ‘actions’ you can set up to this effect, but the one we’re interested in in this case is the ‘redeem voucher’ offer.
Essentially, you can create an offer and promote it through Facebook and then only get charged when someone actually clicks through and takes advantage of the discount you’re offering. This is very much the perfect scenario for everyone involved. You will impress your followers by offering a discount specifically to them while the same time only paying when they buy. This is a guaranteed ROI!
Don’t be afraid to use video to promote your special offers. In a video you can demonstrate the product you are pedalling and this in turn allows you to show it off in much greater detail, while at the same time using your personality combined with music and other features to really get people interested and to ensure they can’t take their eyes off the screen. Video has the potential to be far more engaging and persuasive as compared with pretty much any other medium!
Events and Promotions
Social networks give you the advantage of having a real life network to leverage. When used correctly, this can potentially allow a link, product or anything else to go viral.
So for instance, you could run a promotion offering to give a big discount if you get X number of likes. Similarly, you can run competitions, or you can provide discounts for people who refer a friend. This way, your initial post can be seen by many more people and at the same time, you can increase engagement.

How to Create Awesome Video Content for Your Content Marketing


Content marketing does not just mean writing lots of blog posts. It can mean that sure, but what is just as powerful is video content.

In fact, video has a number of advantages over written content. Sure, it is less SEO-friendly and it does require a greater commitment from the viewer (they need to be able to have their sound on for starters). But at the same time,
video allows you to portray your personality, principles and expertise much more efficiently and quickly. Video is also inherently more engaging and a great way to show your professionalism. If your video has high production values, then this suggests a certain level of authority for you to have been able to create that video in the first place.

With all that in mind, just how do you go about adding great video content to your site? Here are some important tips…

The Quality

To start with, you need to make sure you have the right equipment. It is possible to film with a phone but this will often have difficulties with autofocus. Better is to choose a DSLR or a mirrorless camera and ideally one with a flip screen so that you can see yourself talking and check you’re in shot.

Just as important as the camera is the brightness. Make sure that your image is bright and clear and consider investing in studio lighting equipment such as a softbox. Positioning yourself by a window can also work well.

This will make your footage much clearer which is crucial to ensure that your audience doesn’t need to squint and lean in too close to the screen!
Also important is sound quality. If your sound is muffled, then this will seriously hurt the professionalism of your videos. Solve this issue by speaking into a lapel mic or maybe a free-standing microphone such as the Blue Yeti Snowball.

Think as well about the other hallmarks of a high quality production. For instance, you should make sure to speak slowly and clearly yourself and to be well-presented. You should also think about your backdrop. If you’re in front of your chest of drawers with your boxes hanging out then that won’t look good!


Once you’ve done this, you can then synchronize your video and your audio in a piece of editing software like Adobe Premiere. You should then try introducing a few cuts and edits to keep the flow going and to keep the audience entertaining. Try switching to still images and footage from other things when you can in order to prevent the video from being unstimulating.

This is also where you can add a subtle backing track and importantly a logo in the top or bottom corner. You can also add an introduction (look for someone who can make you one on Fiverr) and maybe ‘bottom thirds’ to introduce people and concepts as they appear on the screen.
These small touches can all add up to create something that is very professional looking and that should really get the right reaction!


Top Tools for Automating and Accelerating Your Social Media

Top Tools for Automating and Accelerating Your Social Media Marketing Campaign
Social media marketing can take a lot of time and effort. Especially when you recognize the sheer number of different social sites out there and the importance of treating each one differently.
Thankfully though, there are also a number of tools out there that can save you time and that can even automate some aspects of the process. None of these tools are completely essential to succeed on social networks but any of them can help you to get better results from less work and as such should certainly be considered.
IFTTT stands for ‘If This, Then That’ and is a very powerful app for social media marketing. This essentially allows you to set up ‘If, Then’ statements between different social media accounts, web apps and even hardware.
So for instance you could say ‘IF someone posts X onto Facebook, THEN share it to Twitter’. That’s a very simplistic example however. More creative uses could include updating Twitter with your physiological data using the UP fitness tracker, or perhaps you’d like to save all of your Instagram pictures to DropBox? The sky is the limit here, so be creative and think about how you can enhance your social media campaign with this tool.
Rapportive is a social media tool specifically for LinkedIn. It’s also one of the most powerful and useful tools on the web for digital marketers.
Essentially, what this does is to allow you to see the LinkedIn account of anyone who sends you an e-mail through Gmail. In turn, this then means that you can add them to your connections with a single click, or just get more information about the person you’re talking to online. This is incredibly useful for marketers who attend networking events – it lets you turn an e-mail address into a LinkedIn contact.
Buffer is another very useful tool. This one lets you schedule posts to various social media accounts. So you can create potentially thousands of Tweets or status updates in one sitting and then have them post on a regular basis.
The great thing about this, is that it means your profile never looks ‘dead’ and completely quiet. What’s more, it lets you save considerable time.
Arguably more important than the number of followers you have, is how influential and how engaged those followers are. FollowerWonk allows you to see which followers are your most valuable as well as other data – such as when they’re most active.