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Why a Marketing Plan is the Most Important Element of Your Business

by James Earl Dickens
Why a Marketing Plan is the Most Important Element of Your Business If there is one thing that you need above everything else when you start an internet marketing business, it is a marketing plan. Even if your business is brick-and-mortar and not solely based on the web, a marketing plan should be your number one priority. It is pretty mind-boggling how many people get into business thinking that they don’t need a marketing plan. One of the most popular reasons for this seems to be based around the product. Some people believe that their product is so good that […]

What is Search Engine Marketing (SEM)?

by James Earl Dickens
What is Search Engine Marketing (SEM)? Search engine marketing is a term that refers to paid marketing that you do to promote your website – usually specifically with search engines like Google or Bing. In the past, this was simply a way to refer to all of the search engine optimization methods that you used, paid and unpaid, but it has become specialized and simply refers to pay-per-click campaigns and other types of search engine optimization that you pay for. Let’s take a look at the different methods. PPC Advertising: PPC Advertising, which stands for pay-per-click, is a business model […]

The Place of Augmented Reality in Marketing

by James Earl Dickens
The Place of Augmented Reality in Marketing When the latest iPhone was released, and people realized that they were optimized for augmented reality, the tool stopped becoming a fad or a way to play games and starting looking like a serious addition to the tools that advertisers have and the places where advertisements can be placed. Augmented reality is just one of the places in the future where people will see advertisements, and modern marketers need to be aware of it. A few years ago, no one was thinking of the commercialization of augmented reality – except for a few […]

The Essential Landing Page Checklist

by James Earl Dickens
The Essential Landing Page Checklist Your landing page may be the most important element of your website. Where people land when they click on a link is their first impression of your business, and there are certain things that must be present on that page in order to guide them through the process of becoming a buyer, and avoiding them immediately bouncing to the next site on the list. Here is an essential landing page checklist. 1. User-friendly design: You want your website to be created so that it is as easy as possible for visitors to navigate, giving them […]

How to Use Instagram to Market Your Products

by James Earl Dickens
How to Use Instagram to Market Your Products Instagram has become one of the most popular social media sites, but many companies do not use it for marketing purposes because they don’t understand how to do so. But Instagram has a whole slew of features that companies can use for marketing. Understanding how to use Instagram will make your marketing more effective and allow you to reach an entirely new group of potential customers. Here are some ways to do that. Instagram Analytics: Many people aren’t even aware that analytics are available with Instagram, but there are some great analytics […]

How to Use Influencer Marketing Successfully

by James Earl Dickens
How to Use Influencer Marketing Successfully When it comes to influencer marketing, many business owners still haven’t gotten on board. Influencer marketing is relatively new, but the idea of it isn’t new at all. Influencer marketing has been around ever since advertising has. Celebrity endorsements are definitely a form of influencer marketing. But in its current state, influencer marketing refers to internet personalities that may not be celebrities in the traditional sense, but still have a lot of influence over their followers. Here are some tips to help you take advantage of influencer marketing. Look for Quality Influencers When you […]

How to Optimize for Local Search

by James Earl Dickens
How to Optimize for Local Search No matter what kind of business you are in, you need to optimize for local search. Local search is one of the last great untapped resources of search engine marketing and optimization and if you can ensure that you are leading on local search you are going to end up with a huge audience. So, how do you do that? There are several things that you can do to optimize your business for local SEO. Here are some tips. 1. Claim your business listing. You would be surprised how many businesses fail to complete […]