Using Reddit to Drive Visitors to Your Site

Using Reddit to Drive Visitors to Your Site
Reddit is a social bookmarking site that operates something like a cross between a forum and a social media site. As with either of those, it allows you to create your own profile and then share posts from around the web. And like a social media site, it lets you choose which content you want to see on the homepage when you log on.
Unlike social media sites however, Reddit is not about updating people on what you’ve had for lunch but rather provides a series of smaller communities (called ‘Sub Reddits’) for discussing a range of different topics. There are Sub Reddits on almost everything from Gaming, to Sonic the Hedgehog, to Fitness, to Agoraphobia. If it’s a niche that exists, there’s probably a Reddit for it. And if there’s not? You can quickly and easily create one.
Within those Sub Reddits, users can then post comments or links which will then get upvoted or downvoted, affecting their prominence and visibility both on the homepage for subscribed users and on the Sub Reddit main page itself. This is ‘social curation’ and it’s a great way to find the most interesting content in your niche.
The Benefits of Reddit
Right away, this provides an obvious and immediate opportunity for marketers looking to promote their content online. Posting in a Sub Reddit and getting enough upvotes can mean instant access to a huge audience of targeted users and potentially thousands or even millions of views overnight.
And there are more uses for Reddit besides this too. For instance, you can use Reddit as a great way to find trending content you can share to your own social media accounts. This makes it very similar to using something like BuzzSumo – but free.
Finally, Reddit offers you a forum to discuss with the community. If you’re creating a product, then Reddit is an excellent place to conduct research from a very enthusiastic audience.
How to Succeed
But there’s a downside to Reddit too – that being that the audience is very cynical and can be very brutal in their treatment of promotional content. If you want to share links without them being down-voted and picked apart, then you need to ensure that you’re only linking to very high quality work and you also need to ensure that you spend your time building your reputation in the community. You have been warned!

Top Tools for Automating and Accelerating Your Social Media

Top Tools for Automating and Accelerating Your Social Media Marketing Campaign
Social media marketing can take a lot of time and effort. Especially when you recognize the sheer number of different social sites out there and the importance of treating each one differently.
Thankfully though, there are also a number of tools out there that can save you time and that can even automate some aspects of the process. None of these tools are completely essential to succeed on social networks but any of them can help you to get better results from less work and as such should certainly be considered.
IFTTT
IFTTT stands for ‘If This, Then That’ and is a very powerful app for social media marketing. This essentially allows you to set up ‘If, Then’ statements between different social media accounts, web apps and even hardware.
So for instance you could say ‘IF someone posts X onto Facebook, THEN share it to Twitter’. That’s a very simplistic example however. More creative uses could include updating Twitter with your physiological data using the UP fitness tracker, or perhaps you’d like to save all of your Instagram pictures to DropBox? The sky is the limit here, so be creative and think about how you can enhance your social media campaign with this tool.
Rapportive
Rapportive is a social media tool specifically for LinkedIn. It’s also one of the most powerful and useful tools on the web for digital marketers.
Essentially, what this does is to allow you to see the LinkedIn account of anyone who sends you an e-mail through Gmail. In turn, this then means that you can add them to your connections with a single click, or just get more information about the person you’re talking to online. This is incredibly useful for marketers who attend networking events – it lets you turn an e-mail address into a LinkedIn contact.
Buffer
Buffer is another very useful tool. This one lets you schedule posts to various social media accounts. So you can create potentially thousands of Tweets or status updates in one sitting and then have them post on a regular basis.
The great thing about this, is that it means your profile never looks ‘dead’ and completely quiet. What’s more, it lets you save considerable time.
FollowerWonk
Arguably more important than the number of followers you have, is how influential and how engaged those followers are. FollowerWonk allows you to see which followers are your most valuable as well as other data – such as when they’re most active.

Mapping Out Your Social Networking Goals

Mapping Out Your Social Networking Goals
When setting out to achieve anything as a marketer, it is always important to have some set goals. These will not only point you in the right direction but will also outline your trajectory allowing you to look at the small steps you need to take to get where you need to be. What’s more, they also allow you to measure your progress and to see what’s working and what isn’t.
So how do you go about setting goals as a social media marketer? Let’s break it down…
Numbers
One of the simplest and most straightforward ways to look at your success in social media is to measure the number of followers/subscribers you have. Over time, if you are posting content that people enjoy and if you are marketing yourself well, you should find people signing up and getting involved.
While this is the most obvious figure to concentrate on though, it can also be a mistake. As we’ll see below, there are other factors that can provide more useful goals.
Engagement
But numbers alone don’t paint a complete picture of your success. In fact, it’s possible to buy several thousand followers for a relatively low sum but what you’ll find is that this doesn’t do much for you as those followers won’t be engaging with your content.
Engagement means that people are responding to your posts, that they are PMing you, that they are liking/favoriting your comments etc. In turn, this shows that they’re actually finding what you’re sharing interesting and that makes them much more likely to buy the products you recommend or to share your posts with their own network.
You can usually see your engagement by looking at your stats/analytics. Consider that it’s better to have a few highly engaged users than it is to have thousands of unengaged users – concentrate on this number!
Sales
If you were only to focus on one thing as a marketer, this would likely be the number you’d want to pay attention to. The number of sales you get will of course be a result of your followers and engagement and ultimately this is what those things will be serving: your profit.
If you want to keep things simple by looking at just one thing to drive up, this is the number to look at. Bear in mind though, that short-term sales won’t always mean long term sales, which is why it’s normally better to look at a combination of factors.