Top Tools for Automating and Accelerating Your Social Media Marketing Campaign
Social media marketing can take a lot of time and effort. Especially when you recognize the sheer number of different social sites out there and the importance of treating each one differently.
Thankfully though, there are also a number of tools out there that can save you time and that can even automate some aspects of the process. None of these tools are completely essential to succeed on social networks but any of them can help you to get better results from less work and as such should certainly be considered.
IFTTT stands for ‘If This, Then That’ and is a very powerful app for social media marketing. This essentially allows you to set up ‘If, Then’ statements between different social media accounts, web apps and even hardware.
So for instance you could say ‘IF someone posts X onto Facebook, THEN share it to Twitter’. That’s a very simplistic example however. More creative uses could include updating Twitter with your physiological data using the UP fitness tracker, or perhaps you’d like to save all of your Instagram pictures to DropBox? The sky is the limit here, so be creative and think about how you can enhance your social media campaign with this tool.
Rapportive is a social media tool specifically for LinkedIn. It’s also one of the most powerful and useful tools on the web for digital marketers.
Essentially, what this does is to allow you to see the LinkedIn account of anyone who sends you an e-mail through Gmail. In turn, this then means that you can add them to your connections with a single click, or just get more information about the person you’re talking to online. This is incredibly useful for marketers who attend networking events – it lets you turn an e-mail address into a LinkedIn contact.
Buffer is another very useful tool. This one lets you schedule posts to various social media accounts. So you can create potentially thousands of Tweets or status updates in one sitting and then have them post on a regular basis.
The great thing about this, is that it means your profile never looks ‘dead’ and completely quiet. What’s more, it lets you save considerable time.
Arguably more important than the number of followers you have, is how influential and how engaged those followers are. FollowerWonk allows you to see which followers are your most valuable as well as other data – such as when they’re most active.
Word Of Mouth Marketing Stemming From Email Marketing
Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients.
Email marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider. This potential alone creates a major complication because Internet marketers have to make a significant effort to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam.
Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the business owner’s website. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action are all factors which can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.
As previously stated the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.
The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to tout the quality of the products or services they received. However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.