Mapping Out Your Social Networking Goals
When setting out to achieve anything as a marketer, it is always important to have some set goals. These will not only point you in the right direction but will also outline your trajectory allowing you to look at the small steps you need to take to get where you need to be. What’s more, they also allow you to measure your progress and to see what’s working and what isn’t.
So how do you go about setting goals as a social media marketer? Let’s break it down…
One of the simplest and most straightforward ways to look at your success in social media is to measure the number of followers/subscribers you have. Over time, if you are posting content that people enjoy and if you are marketing yourself well, you should find people signing up and getting involved.
While this is the most obvious figure to concentrate on though, it can also be a mistake. As we’ll see below, there are other factors that can provide more useful goals.
But numbers alone don’t paint a complete picture of your success. In fact, it’s possible to buy several thousand followers for a relatively low sum but what you’ll find is that this doesn’t do much for you as those followers won’t be engaging with your content.
Engagement means that people are responding to your posts, that they are PMing you, that they are liking/favoriting your comments etc. In turn, this shows that they’re actually finding what you’re sharing interesting and that makes them much more likely to buy the products you recommend or to share your posts with their own network.
You can usually see your engagement by looking at your stats/analytics. Consider that it’s better to have a few highly engaged users than it is to have thousands of unengaged users – concentrate on this number!
If you were only to focus on one thing as a marketer, this would likely be the number you’d want to pay attention to. The number of sales you get will of course be a result of your followers and engagement and ultimately this is what those things will be serving: your profit.
If you want to keep things simple by looking at just one thing to drive up, this is the number to look at. Bear in mind though, that short-term sales won’t always mean long term sales, which is why it’s normally better to look at a combination of factors.
How to Write Posts That Will Get Read and Shared
Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience.
However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn’t.
And by ‘working’, what we really mean is that you’re creating content that will get shared and that will get read.
Let’s take a look at how you go about doing this:
The Importance of Uniqueness
Companies that have no clue about social media will create content that is derivative and dull. How many times have you seen articles on ‘How to Get Abs’? Or on ‘How to Pick Up Women’? These are things that everyone wants to achieve but the articles are written in a way that is highly generic and that doesn’t seem to offer anything new.
On the other hand, you have those ‘clickbait’ articles that go the other way. They are either incredibly hyperbolic, or they create some kind of mystery so that people will be tempted to click. They might be ‘The One Amazing Trick That Will Give You INCREDIBLE Abs Overnight’ or ‘You’ll NEVER Believe the One Herb That Men Are Using to Get Women Into Bed!’. These titles work because they grab attention and offer something completely new… but rarely does the actual content deliver on its promise.
Instead then, try to use the same strategy while actually offering something good. How about: ‘How Cardio Acceleration Burns 73% More Fat’ or ‘How Expert Pick Up Artists Apply Cognitive Behavioral Therapy To Amazing Effect‘. These articles include technical sounding terms that people haven’t heard of and that suggests something new – thus making them likely to click. At the same time though, these are actual meaty subjects that you can write about and deliver on your promise with.
Your Reader ‘Persona’
At the same time, always have in mind your ‘reader persona’. This is a fictional profile of the type of person your content is aimed at. If you get this right, then there should be a certain section of your audience for whom the content is perfect. This makes them far more likely to share as a way to express themselves – because your content reflects their personality – and it means that their friends are more likely to share it with them, knowing that they’re like it.
Remember that at its core, social media is a communication tool. If your content facilitates communication and expression, then it will succeed!
Why Not Email Marketing?
If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.
Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences.
Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam each day. Receiving this quantity of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will view email marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.
However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers.
Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.
One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails, www.Automatic-Responder.com is a great service to help with this. This is important because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.