A protein shake is a drink that you can use to help you build muscle, improve your health or lose weight. The idea is that you’re providing yourself with a convenient way to increase your protein intake, which is useful because protein is what the body uses to make muscle, make neurotransmitters and also repair wounds.
But not all protein shake is made equal and if you’re going to get the best benefits from it, you need to choose it wisely. Read on and we’ll look at how you can go about getting the very most from your protein shake – by choosing the very best form of protein and then turning it into a delicious smoothie!
Types of Protein
When you buy protein shake, you’ll have a ton of different options to pick from. You can choose whey protein, casein protein, egg protein or soy protein to name just a few!
Unless you are a vegan, the best option for your protein by far is whey protein. That’s because whey, which is a by-product of the cheese making process, is completely natural and healthy with the ability to be absorbed very easily into the body. Whey is more bioavailable when compared to soy or casein and cheaper when compared to egg!
The only exception to this rule is that casein may be more useful when choosing a shake to have before bed. That’s because casein absorbs more slowly, providing a steady release of its amino acids that the body can use to build muscle throughout the night.
You’ll also find that protein shakes come in a variety of mixtures. They come in all manner of flavors and with a ton of different added ingredients like creatine.
For our purposes, the best thing to do is to find a protein shake is that pure whey with nothing extra. This will cost a lot less (and you can source things like creatine cheaply if you want to add them) but it will also mean you aren’t getting heaps of carbs, sugars and fats added to your drink – so you’ll be building more muscle and less fat!
And we’re then going to add it all to a nice smoothie!
Making Your Smoothie
A plain whey is not a very tasty drink but the good news is that you can fix that by adding it to a smoothie and including your own flavors in the form of bananas, strawberries and various other ingredients. The key here is to think about the flavor but also the health benefits that you want to get from your smoothie.
Add whole milk to improve absorption and testosterone production for example. Add strawberries for vitamin C and antioxidants, or add avocado for more healthy fats and a dose of extra protein. All this will go down much more smoothly, provide a ton of extra health benefits and also be cheaper and more delicious. Go with the basic stuff and make your own mix, it’s the only way to really make the most of your shake!
Which Social Network is Best?
When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages.
To cover just a few, you have:
And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include:
So yeah, there’s a lot to choose from here… How do you know where to begin?
Of course, you should be on all social media if possible and the expression you will often hear used in this regard is ‘be everywhere’. But if you had to choose just one social network… which would it be?
Defining Your Goals and Understanding Your Audience
If you look at this in terms of pure numbers, then the answer becomes very simple. Facebook is the biggest social network and as such this is the one you should be on if you want the opportunity to potentially reach the biggest number of people.
But as any marketer should know, numbers aren’t really what’s important. What’s important is targeted numbers. In other words, who are you trying to reach?
And then there are those other factors like ‘susceptibility’ – is now the right time to reach that user? And are you reaching them in the correct way?
To answer these questions you need to define who your target audience is and how best to reach them.
For instance, did you know that Pinterest is the social media site with the biggest proportion of female users? What’s more, it lends itself particularly well to creative topics and to aesthetic and visual subjects.
So in other words, if you have a bakery shop, then you might well find that Pinterest is the right place for you. For a B2B company selling business insurance though, you’re likely not going to have as much luck on Pinterest (how do you make this visual and artistic?). There are ways, but it’s not going to be as easy and there isn’t as much potential here.
So to find your best social network, you need to ask yourself where your audience is going to be and what the best way to communicate what you’re offering is. If you can answer these two questions then you can find your ‘route to market’.