How To Run Successful Affiliate Marketing Campaigns on Your Blog

How To Run Successful Affiliate Marketing Campaigns on Your Blog

A blog is fairly easy to set up. The most important thing is usually the functionality. Will
visitors find it easy to access the content that they need? Will they find the content useful?
How easy is it to use the different icons available on the site? These are some basic
questions that one must ask before setting up a blog. It therefore calls for a user-friendly
interface that can appeal to the different types of people that access your blog on a regular
basis. Over the last five years, blogs have become very popular. Not only have they given
several aspiring content creators a platform to grow their talent, they are also a part of
social media that makes communication and reaching of a target audience easier. What are
some of the principles to observe when using your blog to run affiliate marketing
campaigns?

1. Create a good first impression

What sort of vibe will visitors receive when they first visit your blog? This is important
because it sets the entire tone for subsequent engagements. Good first impressions will
encourage visitors to read the blog content and even click on the affiliate links. You
therefore also have to focus on the design so that it's attractive and user-friendly. Too
many cluttered advertisements send the wrong signals to visitors. The first thing that will
come to mind is that you are only after making money. Let the headlines and lists portray
the blog as a place where visitors can actually find useful information.

2. Content before affiliate link

It's like building a relationship. It takes time and a little convincing. Create content that is
useful to the customer before guiding them to an affiliate link. The information provided
will be enough to build trust and convince them to take a look at what the blog is
promoting. You should also make sure that the content created is tied to the product being
promoted.

3. Promote genuine products

There is nothing more difficult to rebuild than trust once it's lost. When customers click on
the affiliate links and then end up buying the products, they are in actual sense buying your
advice. You convinced them that the product was great and that's why they made the
decision to purchase. If their expectations are not met, you will be viewed as a liar who is
only out to enrich himself or herself. Promote only genuine products on your blog, more so
those that you have already used. You can try and describe them well and at the same time
share your experience.

4. Focus on what brings you the most income

Do not fill your blog with adverts that will not bring you any meaningful income. Focus on
brands and products that will give you reasonable commission. After all, the reason why
you are carrying out affiliate marketing on your blog is so that you can make some cash.

5. Make use of a tools page

Such a page on your blog consists of useful links to products or websites that are related to
your area of specialization. Visitors can find these links helpful and discover products that
they were originally not looking for. It's a win-win situation.

7 Tips to Help You Succeed in Affiliate Marketing

7 Tips to Help You Succeed in Affiliate Marketing

Anyone can find success in affiliate marketing but not every person who joins such a
program succeeds. It's all about using the available resources to achieve the best possible
results. These are some of the tips that can help beginners become successful affiliates and
make some good income from such ventures.

1. Curve out a niche

This is a very critical factor in affiliate marketing. It is important that you identify a specific
market or segment that you want to work in and then focus on that. Curving out a niche for
yourself means choosing what works best for you and an area that can actually give you
good income. The internet has so many users and the competition for attention is always
stiff.

2. Carefully select your merchants

It is important to carry out thorough research before agreeing to work with a specific
merchant. This is because those who sell consumers inferior products risk losing future
business opportunities. Even if you played no part in manufacturing the product, as a
publisher, customers will still hold you responsible as the person who introduced the
product to them. You should also work with merchants who are reputable and actually pay
commissions on time. Can you imagine constantly following up with a company to remit
your dues even after you've brought it business? It's utterly frustrating and demoralizes the
affiliates. Work with a brand that holds up its end of the deal without additional pressure.

3. Use captivating content

When promoting products on your website, customers first get to interact with other
content before being directed to a link and ultimately the merchant's website. That means
that the content that you create for visitors to your site should be relevant and captivating
so that they feel convinced enough to click on the link and eventually buy the product. First
impressions are everything and if you don't get them right then your marketing attempts
will always flop.

4. Keep track of results

Do not just push for sales without analyzing your performance. Tracking your results
includes monitoring feedback from consumers and checking the amount of sales made on
a monthly basis. This will help you make a decision on whether you need a new marketing
strategy or if it's time to find another merchant. You can't keep on selling a product that
people just don't want to buy.

5. Dedication

Affiliate programs are great avenues for making money but success does not come easy for
a publisher. You must be dedicated and stay focused on building lasting networks and
increasing your customer base. Once that is done, the money will start rolling in and
realizing success will actually be possible. The problem with most beginners is that they
want to make quick money but are not willing to put in work.

6. Sell products that you believe in

It is very easy to sell a product that you've actually used yourself or believe in. You will be
making a sales pitch from an informed point of view and that always resonates well with
customers.

7. Update your site

To increase the visibility of your site by getting high rankings on search engines, you must
constantly update the contents using target key words and relevant information. That will
then help drive traffic to it.

How Can One Find Affiliate Programs

How Can One Find Affiliate Programs?

I think one of the most fundamental questions that most people interested in becoming
affiliates ask is about where to find products to promote. There are several affiliate
programs available but it's always advisable to choose what would best work for you. That
increases the possibility of becoming successful in the venture because it reduces the
strain caused by pushing brands that you are not comfortable with. These are some of the
best ways to find a suitable affiliate program for beginners and even for those who are
already considered veterans in the sector.

Well established affiliate networks

This would be the most ideal place to start because such networks are usually well
organized and trusted. Well established networks are typically large and have existing
relationships with some of the biggest brands. Chances are that if you are searching for an
affiliate program to drive the sales of a common brand, you'll most likely find it being run
through established affiliate networks. Some of these networks include but not limited to:

1. Linkshare

2. Commission Junction

3. Shareasale

4. Pepperjam Network

5. Google affiliate networks

6. JVzoo

7. Warriorplus

Such networks are great because they have a well established working relationship with
the big companies that pay good money. It's a safe place for a beginner to start his or her
affiliate marketing career. They charge the merchants commissions for linking them up
with affiliates which means that your pay as a publisher will be relatively reduced to carter
for their commission payment.

Familiar product

You can always start by promoting a brand that you use yourself or are well aware of. It's
always easy to sell what you already believe in as opposed to just trying to convince
customers to buy a product that you've never even used before. You can check the sites of
your favorite brands and see if they have affiliate programs. It's a safe bet and somehow a
familiar ground even for beginners.

Independent affiliate programs

These are programs that are run by the merchants themselves using affiliate software to
take care of the technical aspects of the system. In some cases, they may outsource
program managers to manage the affiliate program as they concentrate on core business
functions. The advantage of independent affiliate networks is that the pay is much better
since they don't use middle men. However if the program is not properly managed it can
be a disaster due to lack of creativity and delayed payments. They are still the best though
especially if you find one that is well managed and pays attention to the needs of the
publishers. They are not easy to find but you can use keywords on search engines to find
them.

e-product networks

These promote products that are downloaded rather than shipped like e-books and other
programs. Some of these networks include Clickbank, e-junkie and Avangate. Just make
sure that the product you are promoting will give customers value for money and it's not
just some way to mint cash out of them through false advertising. Most e-products have
this issue.

These are some of the ways in which you can find and join an affiliate program. They are
not exhaustive but they are among some of the best options.