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Table of Contents

Introduction.................................................................................................6
Stats and Figures.......................................................................................7
What You Will Learn in This Book .............................................................8
Chapter 1: The History of Facebook and Live Streaming.....................10
What is Live Streaming and Why Does it Matter? ...................................10
The History of Live Streaming So Far......................................................12
The History of Facebook so Far ..............................................................13
Acquisitions, Development and Live Streaming ..................................15
Chapter 2: Facebook Live – What You Need to Know to Get Started .16
How to Use Facebook Live......................................................................18
What Marketers Need to Know................................................................24
Chapter 3: Advanced Features and Tips................................................26
Editing Video............................................................................................26
Viewing the Live Map...............................................................................28
Chapter 4: Facebook Live vs Periscope vs Meerkat .............................32
The Advantages of Facebook Live ..........................................................33
Features and Specs.................................................................................36
The Odd One Out: ‘Blab’ .....................................................................37
Chapter 5: Ideas for Content ...................................................................38
Sharing Exciting Moments .......................................................................38
Vlogging...................................................................................................39
More Great Formats for Streams.............................................................40
Top Tips ..............................................................................................40
Reviews...............................................................................................41
AMAs...................................................................................................41
Interviews ............................................................................................41
Discussion ...........................................................................................41
Tours ...................................................................................................41
Chapter 6: How to Create Engaging Live Videos ..................................42
How to Create Professional Videos .........................................................43
Professional Content ...............................................................................44
Chapter 7: How to Build Your Following and Get More Viewers! ........45
Facebook Marketing Done Right .............................................................46
Using Facebook Ads................................................................................48
Chapter 8: How to Monetize Facebook Live ..........................................50
A Simple Sample Business Model ......................................................51
Chapter 9: Top Tips for Facebook Live Success ..................................53
Tell people when you’re going to broadcast ............................................54
Wait for a strong connection....................................................................54
Write a compelling description.................................................................54
Invite users to follow ................................................................................55
Experiment with length ............................................................................55
Go live often and experiment...................................................................56
Chapter 10: The Future of Live Streaming.............................................57
Conclusion & Summary ...........................................................................61

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