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The $100 Startup

the-100-startupPROLOGUE: Manifesto
A short guide to everything you want.
PART I
UNEXPECTED ENTREPRENEURS
1. Renaissance
You already have the skills you need—you just have to know where to look.
2. Give Them the Fish
How to put happiness in a box and sell it.
3. Follow Your Passion … Maybe
Get paid to do what you love by making sure it connects to what other people want.
4. The Rise of the Roaming Entrepreneur
“Location, location, location” is overrated.
5. The New Demographics
Your customers all have something in common, but it has nothing to do with old-school categories.
PART II
TAKING IT TO THE STREETS
6. The One-Page Business Plan
If your mission statement is much longer than this sentence, it could be too long.
7. An Offer You Can’t Refuse
The step-by-step guide to creating a killer offer.
8. Launch!
A trip to Hollywood from your living room or the corner coffee shop.
9. Hustling: The Gentle Art of Self-Promotion
Advertising is like sex: Only losers pay for it.
10. Show Me the Money
Unconventional fundraising from Kickstarter to unlikely car loans.
PART III
LEVERAGE AND NEXT STEPS
11. Moving On Up
Tweaking your way to the bank: How small actions create big increases in income.
12. How to Franchise Yourself
Instructions on cloning yourself for fun and profit.
13. Going Long
Become as big as you want to be (and no bigger).
14. But What If I Fail?
How to succeed even if your roof caves in on you.
CODA
DISCLOSURES AND INTERESTING FACTS
BUT WAIT, THERE’S MORE!
FISH STORIES APPENDIX: TWENTY-FIVE SELECTED CASE STUDIES
GRATITUDE
ROCKSTARS FROM THE $100 STARTUP

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